Meet the founder

Dr Sana Sadiq

A UK dentist, aesthetic doctor and clinical educator focused on helping practitioners move from watching a technique to applying it with structure, purpose and support.

Dr Sana Sadiq, founder of By Design Academy

Clinician and educator

A clinician first. An educator by design.

Dr Sana Sadiq BDS AKC MSc BSc is a UK dentist and aesthetic doctor with more than eight years of clinical experience. She is Medical Director of Beyond Aesthetics Clinic in Fitzrovia, London.

Her work is centred on whole-face assessment, proportionate treatment and the reasoning that connects individual procedures into one coherent plan. She created the Harmonisation Mapping Method™ as a repeatable, colour-coded framework for identifying treatment priorities, recognising where additional volume may be counterproductive and assessing the quality of a full-face result.

That same emphasis on systematic thinking now underpins every By Design Academy course.

Dr Sana demonstrating a clinical treatment

Why By Design Academy exists

Training should translate into practice.

Dr Sana founded By Design Academy after seeing a persistent gap between attending a course and feeling able to implement its teaching in clinic. Practitioners could watch demonstrations and practise individual techniques, yet still leave without having assessed, planned and completed a substantial case of their own.

The Academy was created to make training more authentic and immediately useful. Delegates are expected to think through the case, make decisions, apply the relevant skills and understand how each treatment contributes to the whole result—not simply copy isolated injection points.

Where relevant, courses also provide experience across different product brands, helping delegates understand how to adapt their planning and technique rather than becoming dependent on a single-brand approach.

Designed around the gaps

From the training room to your next clinic.

01

Complete cases

Assess, plan and complete your own case from start to finish.

02

Practical implementation

Case selection, assessment, sequencing, treatment and review with feedback throughout.

03

Multi-brand confidence

Understand practical differences across multiple product systems.

04

Accessible support

A clear place to ask questions as you apply your learning.